Case Studies

“MOUSSSE” Launch Campaign

Since this was for a launch campaing, I focused on describing what THUNK did, and the success that came as a result.

We plugged directly into MOUSSSE’s team, shaping monthly campaigns that were tactile, tonal, and full of feeling.

In such a crowded space, we looked for opportunities to diversify the brand’s offering. What we landed on, was found from looking inwards. What does the team like? What do we like? The answers to those questions are visible on Moussse’s platforms, and turns out that authenticity does in fact sell. 

Alongside visuals, we mapped out a smart, selective influencer strategy to grow visibility while protecting the brand’s quiet edge.

Social assets saw above-average engagement rates, while influencer partnerships helped deepen the brand's roots in the culture. 

Our campaigns supported MOUSSSE’s European debut, landing features in Vogue Scandinavia, Highsnobiety, and Dazed Beauty.